MONTRÉAL · LES SALLES FONDATRICES / ÉTÉ 2026

50

founding rooms, chosen.

FREE

through 2028 — no hidden fees, no conditions.

YOUR REGULARS

recognized by name, from the door.

YOUR CHECKOUT

nothing touches it. Nothing to install.

TWELVE MINUTES

at one of your tables. We come to you.

The fifty founding rooms are chosen — quartier by quartier, door by door.

Book my twelve minutes How it works

LES SALLES FONDATRICES · ÉTÉ 2026

The Host Stand

Know who just walked in.

See who arrived, greet them by name, and keep every party moving through service.

See the Host Stand Download Business App
The Host StandRestaurant · Live service Last updated 7:26 PM Service on Demo · not live
1On their way 1 2Arrived 2 3Checked in 1

On their way 1

AlexLead
On their way · 7:18 PMWaiting 4 min
1

At the door 2

MayaLead
GGuest 2
Arrived · 7:24 PMParty of 3
3
Lead guest
Maya
Greet in
EN
Standing
8 visits · Regular
Open full profile

Profile not linked

Regulars Pricing active · View prices +

Checked in 1

JulienLead
GGuest 2
Checked in · 7:26 PMChecked in 1 min agoPricing applied
2
MONTRÉAL · FOUNDING PARTNERS COHORT / WAVE 01 — MILE END

Diners are already choosing rooms worth returning to.

Regulars is Montréal's dining membership. Members find their rooms in the neighbourhood guides and come back as regulars — greeted by name and remembered by the house.

Claim your room — free See the diner side Download Regulars Business

Nothing touches your POS. Your team keeps the workflow it already trusts.

The guides are written door by door — most Montréal rooms already have a page waiting.

21:14DEMO · NOT LIVE
The Atlas · Mile End
Faros
Taverne grecque · fresh fish · rue Fairmount
GUIDE I · LES SALLES DU MILE END

“You pick your whole fish off the ice before it goes to the grill — the ritual hasn't changed since 1986.”

12regulars keep this room in their Carnet
2friends have been this month
KNOWN BY THE HOUSE Stand as a regular — the room remembers your visits.
What a member sees tonight — illustrative
3,400+
rooms in the Atlas, across the island
67
rooms written up in the first two quartier guides
0
things touching your POS
R
How it works

One night, both sides of the room.

The dark column is the member's night. The paper column is yours. Same five minutes, written twice.

The member's night
Your house
I · BEFORE

Finds your room in the guide

Written on foot, verified door by door. No room pays to appear; none is told.

I · BEFORE

You've already been written up

Your page in the Atlas is live. Claiming it takes minutes.

II · TONIGHT

Walks in as a regular

They've chosen to stand with your room — your name is in their Carnet.

II · TONIGHT

The host stand shows tonight's table

First name, standing, tonight's visit — never the taste graph. Greet them by name.

III · AT THE DOOR

They check in to the room

A simple arrival signal puts their name and standing in front of the house.

III · AT THE DOOR

Nothing touches your POS

No terminal, no plugin, no menu upload. Your existing service workflow stays intact.

IV · AFTER

The night enters their Carnet

The room joins their record of places they keep going back to — and their friends see it.

IV · AFTER

The night enters your Ledger

Who stood, who returned, how the habit is compounding — in a book that reads like a maître d's.

Your side of the book

Your room runs on regulars. Here's the ledger.

Every night a member stands with your room is written twice — once in their Carnet, once in your Ledger. Yours reads like a maître d's book: who stood, who returned, what the habit is worth.

dashboard / today DEMO · NOT LIVE
Check-ins34+8
Regulars in22+5
Cooling off3flagged
Hugo M.REGULAR · 9TH VISIT
Samuel J.FIRST VISIT
Théo D.WARMING · 2ND VISIT
Camille R.REGULAR · USUAL: BAR SEAT
I

Every guest, remembered

Visit history, usual order, seating preference, dietary notes — built from check-ins, not from your staff typing after service.

II

Word that reaches the right tables

Message the Tuesday regulars about Tuesday. The natural-wine crowd about the new arrival. Never a blast to everyone.

III

Cooling-off, caught early

The regular you haven't seen in six weeks gets flagged while there's still time to win the habit back.

IV

Numbers that admit their limits

Lift estimates come with confidence ranges. When we can't measure something honestly, we say so instead of decorating a chart.

The terms

Free starting out.

Claim your room, run your room on it — the ledger, the host stand, tonight's table. It's free to get started, and there's nothing to install.

1Claim your room, get the full ledgerFree
2Run your room on it, as long as you needFree
No credit card. No contract. Nothing touches your POS.
The mechanic

Recognition check-ins are how the data gets in.

Diners check in when they arrive. That stream writes the ledger — visit patterns, tastes, cooling-off flags — without your staff typing a thing.

  • Two check-in methods: geofence-assisted and QR scan
  • The host stand sees the arrival in the workflow it already trusts
  • The active check-in keeps recognition timely and room-scoped
  • Every check-in deepens the per-guest profile
Operator dashboard showing live check-in feed and roster
✻
The floor

Host stand, ready before they sit down.

Tablet-optimized for the host stand or bar. The moment a regular checks in, your team sees who they are: dietary alerts, usual order, seating preference, staff notes — at a glance.

  • Tablet-optimized layout for host stands and bars
  • Dietary restrictions and allergies highlighted prominently
  • Usual drink, seating preference, and staff notes
  • Upcoming birthday alerts for personal touches
Host Stand view for the front-of-house team
The quiet channel

Honest signal, never public.

Collect private feedback that stays between you and your guests. No public ratings, no Yelp roulette. Just signal you can act on, with the response thread attached to the guest profile.

  • Private rating + comment, attached to the guest profile
  • Reply directly from the operator dashboard
  • Response-rate tracking surfaced in the Insights stream
  • Sentiment patterns roll up into the cooling-off model
Private feedback inbox attached to the guest profile
Setup in minutes

Customize your brand. Meet your regulars. Go live.

Restaurant Profile setup guides you through branding, services, and team. Diners check in through Regulars, and your staff sees the arrival in the workflow it already trusts.

Restaurant Profile setup
The ledger vs piecing it together

What independents piece together today.

Operators piece this together from four or five tools today. Regulars bundles it into one book — and it's free to get started.

Vendor Surface Today In Regulars
SevenRooms CRM / CDP for hospitality Separate tool Bundled
Marsello Email + recognition Separate tool Bundled
Customer data add-ons Customer data, marketing Another dashboard Bundled
Mailchimp / Klaviyo Email automation Another dashboard Bundled

What we can be honest about.

We can't give bulletproof numbers on lift — there's too much variability in how restaurants run for any vendor to claim that with precision. So we don't. We give you best-effort lift estimates with explicit confidence intervals, raw Regulars activity indicators, and platform-engagement telemetry.

FAQ

Common questions

What is Regulars?
Regulars is a dining membership and restaurant discovery network for Montréal diners and independent restaurants. Diners check in when they visit; restaurants use those signals for recognition and practical retention workflows.
Can I start for free?
It's free to get started. Claim your room and run it — no credit card, no contract.
What are recognition check-ins for?
Recognition check-ins are how the ledger gets written, not the product itself. Diners check in when they arrive; that stream builds what you act on — visit patterns, tastes, and cooling-off flags.
Do diners see my room in their friends' feeds?
Yes — when a diner checks in, friends can see it in their feed, and rooms get discovered through people, not ads. It's word of mouth, written down. It grows as the city joins; you don't have to bet on it to get value from the ledger today.
Do I need new hardware or a new workflow?
No. Regulars does not touch your existing checkout. Diners check in through Regulars, and your team keeps using the workflow it already trusts.
Why Montréal first? When other cities or other verticals?
The platform compounds with city density — the friend-graph reaches threshold only if a meaningful majority of independents in the city are on it, so we go neighborhood by neighborhood in Montréal first. Restaurants only through 2027. Other verticals are deferred until coverage thresholds are met. We don’t pretend to be everything to everyone.
Compared to what you have now

Recognition and discovery for independents.

Regulars sits between a dining membership, guest recognition, and practical operator workflows. The public-facing category is restaurant discovery and recognition: diners find places through friends and restaurants recognize regulars.

Regulars SevenRooms Marsello Generic add-on
Guest profiles + visit context Bundled Yes Limited Limited
Cohort messaging + automation Bundled Yes Yes Add-on
Cooling-off flags Bundled No No No
Lift estimates with confidence intervals Yes — honest No No No
Diners arrive through friends Yes No No No
Independent-operator focus Built for it Enterprise-tilted Cross-vertical Add-on led
Billed only when value-confirmed Yes Subscription Subscription Subscription
Bilingual (EN/FR) Yes EN-led EN-led EN-led
The Founding Fifty

Fifty rooms. Named, numbered, permanent.

The first fifty houses in Montréal carry a founding number on their page for as long as they're on Regulars. Mile End is Wave 01.

Claim your listing — free
What you control after claiming

Put your room in your hands.

Verify the public profile, set the Regulars Pricing staff should apply, and choose who can see the host stand. Nothing changes without your approval.

Your profile Your pricing Your staff access
See how the room works