Built for independent operators.

Regulars is a dining membership and restaurant loyalty network for independent operators — built on recognition check-ins, billed only when you say it’s producing value, and compounding into a city-wide distribution layer as the network matures. We’re a small Montréal team building the tools we wished independents had.

Our Story

Why Montréal started this

In 2025, our team watched the Montréal restaurant scene struggle with an old problem: independent operators were paying $200–400/month, cumulative, for disconnected guest-recognition, messaging, and retention tools. SevenRooms for guest records. Marsello for email. Customer-data add-ons. Mailchimp for marketing automation. Each one a slice. None of them honest about what they could actually prove about lift.

So we built the bundle: guest recognition, cohort messaging, churn signals, and best-effort lift estimates with explicit confidence intervals in one platform.

The unique business term: pricing begins when we can show you measurable lift — if the platform isn’t moving the needle, we haven’t earned it yet. The compounding bet: as the friend-graph reaches Montréal-wide density, Regulars becomes part of how diners decide where to go — the way Google Reviews and Resy did.

Why We Built This

The fragmented stack

Independent operators routinely pay $200–400/month for disconnected guest-recognition, messaging, and retention tools from separate vendors. Each one a fragment, none of them connected. Regulars bundles guest recognition, messaging, insights, and churn signals into one restaurant membership layer.

The honesty gap

Most vendors promise bulletproof attribution numbers. We can’t. There’s too much variability in how restaurants run for any vendor to claim that with precision — and operators have noticed. We give best-effort lift estimates with confidence intervals, plus raw Regulars activity indicators. You decide.

The misaligned bill

Every other vendor bills you on day one and hopes the value materializes. We bill only when you tell us the bundle is producing value to your business. Convert when it’s worth it — not on a calendar trigger.

No distribution future

Vendor tools rarely compound for the operator. Regulars does: as more diners and operators in a city join, the friend-graph compounds into a discovery surface independents can’t build alone. Early on it helps you recognize guests. At city density it helps diners find you.

Who We Are

A Small Team, Big Mission

We're a scrappy team of 6 people based in Montreal. We've worked in local food, retail, and tech. We know the pain points because we've lived them. In 2026, we decided to build the solution we wanted to use ourselves. We're not backed by a mega-fund or a big corporation—we're independent, focused, and obsessed with helping local businesses thrive.

Team Members

2026

Launch Year

Montreal

HQ Location

100%

Independent