The Deep Dive

How it actually works — and why.

The landing page gives you the overview. This page walks through the mechanics: setup, Regulars Pricing, the retention math, and how the consumer app drives distribution.

Three steps. You're up and running today.

No hardware. No new checkout workflow. No training your staff for hours.

1

Set your Regulars Pricing

Pick the menu items you want to offer as Regulars Pricing. A cocktail from $14 to $9. An entree from $38 to $29. You choose the items and the prices. You're in complete control.

2

Customers check in

When a customer walks in, they check in on the Regulars app. You get a notification. Your staff sees them in the tablet view. Any published Regulars Pricing appears during the active visit.

3

They keep coming back

Every visit is tracked. You see who's coming, how often, and what's working. Recognition gives regulars a reason to keep choosing your room.

Regulars Pricing is not a daily deal.

Regulars Pricing is a staff-applied recognition mechanic for people building standing with your room. No coupons, no public deal-hunting, no automatic checkout writes.

Deal platforms
The Regulars Model
Deal platforms
Who sees the offer

Anyone hunting a deal. The offer is public, portable, and detached from any relationship with the room.

The Regulars Model
Who sees Regulars Pricing

Known guests. People who check in and are building standing. The pricing recognizes the relationship instead of advertising a public deal.

Deal platforms
The cost to your business

Big public cuts. The headline price becomes the story, and the platform decides how the offer is framed.

The Regulars Model
The cost to your business

You set the price. We take nothing. A precise Regulars price on one item is your house rule, shown during the active visit and applied by staff at the bill.

Deal platforms
What happens after

The relationship ends at redemption. There is no standing, no house memory, and no useful guest record for your team.

The Regulars Model
What happens after

The relationship compounds. Every check-in deepens the guest profile. Your team sees the returning guest, the visit count, and any live Regulars Pricing action.

Deal platforms
Commission on your sales

50% of every sale. Groupon kept half the revenue. The platform profited whether you did or not.

The Regulars Model
Commission on your sales

Zero. None. Ever. Regulars charges a flat subscription. We never take a cut of your sales. Not now, not ever.

Deal platforms
The business model

Customer acquisition. The business is sold as a one-time bargain.

The Regulars Model
The business model

Recognition and retention. Regulars helps you understand and keep the customers who are already becoming part of the room.

The bottom line

Regulars Pricing is not a coupon blast. It is a controlled bill-time rule attached to a real check-in, a real guest record, and a relationship your staff can see.

Why recognizing regulars
actually compounds

The math is simple: a regular who comes every two weeks is worth far more than a one-time visitor. A precise bill-time price, attached to recognition and a guest record, is a retention investment you control.

$40
One visit from a stranger
A one-time visitor walks in once and leaves no useful relationship behind. Total annual value: one visit.
$936
One regular, every 2 weeks
A regular spends $40/visit, gets $4 off with Regulars Pricing. You keep $36. Over 26 visits, that's $936/year from one person.
94x
More revenue per customer
One regular is worth far more than a one-time visitor. You do not just need more customers — you need the ones you have to keep coming back.

You're already losing these customers

The average restaurant loses regular customers to simple drift — they forget, they try somewhere new, life gets in the way. Regulars gives the house a way to recognize return visits and keep the relationship legible.

Your customers discover you through
their friends — not ads

Regulars isn't just a dashboard for you. It's a consumer app where people find businesses through trusted friends, check in, and save money. When someone's friend is a regular at your spot, that friend sees it. That's the most powerful marketing there is — and it costs you nothing.

Friend referrals

Customers see where their friends go. Your regulars bring their friends in — organically.

Discovery feed

Your business shows up when people explore their neighbourhood. Zero ad spend required.

Private notes

Friends leave private notes about your business. No public reviews. No star ratings. Just real word of mouth.

Seen enough?

The bundle includes everything on this page — CRM, cohort messaging, churn signals, and lift estimates. No credit card. Pricing begins when we can show you measurable lift.

Founding Partner cohort — Montréal independent restaurants

Start the bundle — no card Back to overview