Regulars is the customer intelligence platform for independent operators — built on a loyalty mechanic, billed only when value-confirmed, and compounding into a city-wide distribution layer as the network matures. Founded in 2026 by a team in Montréal.
The platform bundles per-guest profiles, cohort messaging, churn-signal flagging, and best-effort lift estimates with explicit confidence intervals into one operator surface — the surface independents normally piece together from SevenRooms, Marsello, Toast add-ons, and Mailchimp at $200–400/month cumulative. Optional POS reconciliation roadmap; works alongside any system.
Montreal, Quebec, Canada
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A fresh approach to guest intelligence that focuses on real relationships instead of complex point systems. We talked to the Regulars team about why traditional programs fail.
Read full article →As restaurant margins tighten, understanding your guests becomes critical. Regulars makes it simple. We interviewed three restaurant owners using the platform to learn what's working.
Read full article →An interview with the Regulars founders about building a B2B SaaS company focused on local businesses, their early customer discovery process, and lessons from Montreal's food scene.
Read full article →Use the Regulars logo with at least 20px of clearspace on all sides. Minimum size: 100px. The purple version is preferred on light backgrounds; white on dark.
Always use "Regulars" with a capital R. Not "Regulars Inc." in general copy, though legally it's Regulars Inc. Avoid "Regular Pass" or other variations.
Primary brass: #b88a32. Secondary brass: #d4a843. Green accent: #34d399. See press kit for full color specifications and usage guidelines.
Regulars is approachable, professional, and focused on helping local business owners. Avoid corporate jargon. Be conversational and authentic.